Privacy Policy

I. Responsible, Scope of application
The person responsible within the meaning of relevant data protection regulations is Beyto by MUUUH! Next (hereinafter referred to as the “Provider”). Please refer to the imprint for details of the address and powers of representation.

The protection of personal data has the highest priority for us. We would therefore like to inform you here which data we collect when and how we handle your personal data. This data protection declaration describes the collection and use of personal data when visiting and using our website (hereinafter referred to as “website”).

This is a pure presentation page on which the services of the provider and associated references are presented. It is not possible to conclude contracts via the website.

The provider also evaluates personal data for statistical and market analysis purposes. In the process, statistics such as industry affiliation, location and market area of visitors to the website are compiled and evaluated in anonymous form. Details can be found in the respective sections of this data protection declaration.
For special services (e.g. the dispatch of newsletters) additional data protection notices may apply. We will inform you about these at the beginning of the usage process of the respective service.

II General information on data processing
1. scope of processing of personal data
As a matter of principle, we only process personal data of our users to the extent that this is necessary to provide a functioning website and our content. The processing of personal data of our users takes place regularly only with the consent of the user or on the basis of other legal provisions that permit data processing.

2 Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for processing personal data, Art. 6 Para. 1 lit. a EU Data Protection Basic Regulation (DSGVO) serves as the legal basis.

Contract or pre-contractual measures
Art. 6 para. 1 lit. b DSGVO serves as a legal basis for the processing of personal data required for the performance of a contract to which the data subject is a party. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Legal obligation
If the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c DSGVO serves as the legal basis.

Legitimate interest
If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f DSGVO serves as the legal basis for the processing.

3. data deletion and storage period
In principle and unless otherwise stated, your personal data will only be stored until the purpose of collection and storage no longer applies. According to your consent, data can be stored longer, as long as you do not revoke the consent.

In addition, data may be stored if this has been provided for by European or national legislation in Union regulations, laws or other regulations to which we are subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless it is necessary for further storage of the data for the conclusion or performance of a contract.

4. transfer to third countries
Unless otherwise indicated, all data processing operations take place within the EU or EEA.

Data processing operations carried out by third parties established outside the above geographical area may take place partially or completely in the countries of the respective branch or in accordance with the respective data protection regulations.

Personal data will only be transferred outside the EU or the EEA on the basis of an adequacy decision of the European Commission, including the adequacy decision on the EU-US Privacy Shield, or in accordance with standard contractual clauses of the European Commission. A list of current adequacy decisions is available on the European Commission’s website.
Information about the EU-US Privacy Shield, and in particular information about the participation of a particular company, can be found on the website of the US Department of Commerce.

III. use of data in general form in the provision of the website and creation of log files
When you access our website, we automatically store usage-related data about the usage process. This includes in particular the IP address, the URLs visited, the length of stay and the location of the user.
We collect this data in order to provide you with our website. It is also used to anonymously analyse, store and evaluate user behaviour and to continuously improve and further develop the service. For more details on the systems used, please refer to the sections on cookies and social media below.
We only store your IP address in the log files for a limited period of time if this is necessary for security purposes.
Our legitimate interest, which justifies data processing pursuant to Art. 6 Par. 1 lit. f) DSGVO, also lies in the aforementioned purposes.

IV. Data transmission when using the comment function
On our website you have the possibility to leave your own comments in connection with certain contents. Your comment will be published with your username. We recommend using a pseudonym instead of your username. It is necessary to provide your username and e-mail address, all other information is voluntary. If you make a comment, we will continue to store your IP address. The storage is necessary for us to be able to defend ourselves against liability claims in cases of a possible publication of illegal content. We need your e-mail address in order to contact you if a third party should object to your comment as unlawful. Legal bases are Art. 6 para. 1 lit. b) and f) DS-GVO. The comments will not be checked before publication. We reserve the right to delete comments if they are objected to as unlawful by third parties.

V. Data transfer when using the contact form
If you write to us via the contact form on our website, we will receive the personal data that you voluntarily provide to us, i.e. name, e-mail address, content of the message. We use these data exclusively to respond to your contact. A further processing does not take place.

VI. use of cookies
a) Description and scope of data processing
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies to recognize your browser on your next visit (persistent cookies).
You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. You can also manually delete cookies from your end device at any time.
If cookies are not accepted, the functionality of our website may be restricted.

We use cookies to monitor and evaluate user behaviour for market analysis purposes. These are cookies from third parties that are used when using our services. Please refer to the following sections for details.
We use cookies in order to analyse and regularly improve the use of our website. The statistics obtained allow us to improve our services and make them more interesting for you as a user. This is also our legitimate interest.

Unless otherwise stated, the legal basis for processing is Art. 6 Para. 1 lit. f DSGVO.

Unless otherwise stated, your data will be transferred to third parties in the USA whose cookies are used via our website within the framework of the EU-USA Privacy Shields.


As an AdWords customer we use Google Conversion Tracking. This is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you access our website via a Google ad, Google Adwords places a cookie on your device (“conversion cookie”). This cookie expires after 30 days. It is not personally identifiable. If the cookie has not expired when you visit certain pages on our site, we and Google may recognize that someone clicked on the ad and was directed to our site. Each AdWords customer receives a different cookie. Therefore, cookies cannot be tracked through AdWords customer websites. The information collected by the Conversion cookie is used to generate conversion statistics for AdWords customers who have opted for Conversion Tracking. AdWords customers learn the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. However, they will not receive any information that could personally identify users. If you do not wish to participate in the tracking process, you can also refuse to set a cookie as required, for example via your browser setting, which generally disables the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the “” domain.
For further information on Google’s handling of personal data, please refer to Google’s privacy policy:


We work with “Google Analytics”. This is a web analysis service provided by Google Inc. The information generated by the Google Analytics Cookie about your use of our website is generally transmitted to a Google server in the U.S. and stored there. IP anonymisation has been activated on our websites, so that the IP address of Google users within member states of the European Union or in other signatory states to the Agreement on the European Economic Area is shortened beforehand. Only in exceptional cases is the unabridged IP address transmitted to a Google server in the USA and abbreviated there. On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity and provide other services to us relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by installing the browser plug-in available under the following link: Alternatively, you can click on the following link: Deactivate Google Analytics. An opt-out cookie will then be set to prevent your data from being collected in the future when you visit this website.
For more information about Google’s handling of personal data, please refer to Google’s privacy policy:


We use Google AdWords to draw attention to our attractive offers on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of showing you advertising that is of interest to you, of making our website more interesting for you and of achieving a fair calculation of advertising costs.
These advertising media are delivered by Google via so-called “Ad Servers”. We use ad server cookies for this purpose, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Adwords stores a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values.
These cookies allow Google to recognize your Internet browser. If a user visits certain pages of an AdWords customer’s website and the cookie stored on their computer has not yet expired, Google and the customer may recognize that the user clicked on the ad and was directed to that page. Each Adwords customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Adwords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations we can recognise which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of AdWords Conversion, Google receives the information that you have called the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible for the provider to find out and store your IP address.
You can prevent participation in this tracking process in various ways: a) by making the appropriate settings in your browser software, in particular by suppressing third-party cookies to prevent you from receiving advertisements from third parties; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the “” domain,, whereby this setting is deleted when you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the “About Ads” self-regulatory campaign via the link, whereby this setting is deleted when you delete your cookies; d) by permanently disabling it in your Firefox, Internet Explorer or Google Chrome browsers via the plugin link. Please note that in this case you may not be able to make full use of all the functions of this offer.
You can find further information on data protection at Google here: and


Besides Adwords Conversion we use the application Google Remarketing. This is a process with which we would like to address you again. With this application, you can be shown our advertisements after visiting our website when you continue to use the Internet. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behaviour when you visit various websites. This allows Google to determine your previous visit to our website. According to Google’s own statements, the data collected during remarketing is not merged with your personal data, which may be stored by Google. In particular, according to Google, a pseudonymisation is used for remarketing.


We use the conversion tracking of Microsoft, Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). If you access our website via a Bing ad, Microsoft Bing Ads places a cookie on your device. This allows Microsoft Bing and we to recognize that someone clicked on an ad and was directed to our website. We only know the total number of users who clicked on a Bing ad and were redirected. Personal information about the user’s identity is not disclosed. If you do not wish to participate in the tracking process, you can also refuse to set a cookie as required, for example via your browser setting, which generally deactivates the automatic setting of cookies, or via the means provided by Microsoft:
For more information about Microsoft’s handling of personal data, please refer to Microsoft’s Privacy Policy:


On our websites we use the retargeting tool “Website Custom Audiences” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. In the event that you have a Facebook user account and the tool recognizes this from existing Facebook cookies, this tool generates a non-personal checksum that is sent to Facebook for analysis and marketing purposes. Secondly, we encrypt your email address and send it to Facebook in encrypted form. Through cookie recognition and the transmission of encrypted information, Facebook can display targeted product recommendations as personalized advertising banners on Facebook on our behalf. You can object to the use of Facebook’s website Custom Audiences at


On our websites, the technologies of the providers Criteo GmbH and Conversant Inc. collect and store information about the surfing behaviour of website visitors in anonymous form for marketing purposes. This data is stored on your computer using so-called “cookie” text files. Criteo and Conversant use algorithms to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on other websites (so-called publishers). Under no circumstances can this data be used to personally identify the visitor to this website.

The collected data is only used to improve the offer. It will not be used or passed on to third parties in any other way. You can opt out of the completely anonymous analysis of your surfing behavior by clicking on this link for Criteo to unsubscribe and for Conversant at to unsubscribe.

For more information about Criteo’s technology, see the Criteo ( and Conversant ( privacy policy.


We use the advertising service Sociomantic of dunnhumby Germany GmbH, Paul-Lincke-Ufer 39/40, 10999 Berlin. When you visit our website, a cookie is stored on your Sociomantic device. This allows Sociomantic to analyze your surfing behavior using algorithms and then display targeted product recommendations as personalized banners on other websites (known as publishers).

For more information on how Sociomantic works and to opt out of the processing of your personal data by Sociomantic, please visit

b) Duration of the storage, objection and removal possibility
Cookies are stored on the user’s computer and transmitted to our site by the user. Therefore, you as a user have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that all functions of the website can no longer be used to their full extent.

VII. Newsletter

You can subscribe to our newsletter by entering your e-mail address in the form provided. You can also enter your first and last name, gender and place of residence on a voluntary basis. You will then receive an automatic confirmation e-mail containing a link to the address you have entered. The registration process will not be completed until you click on this link.

By giving your consent to receive our newsletter, we use your email address to send advertising and interesting offers about our own services and those of partner companies. The data will not be passed on to third parties.

You can withdraw your consent to the receipt of newsletters at any time without giving reasons by objecting to the receipt of newsletters.

We will inform you about the right of objection when collecting the email address and in the respective newsletter.