Why Voice?
Give your Vision a Voice

It has long since ceased to be a trend – more and more people are using language assistants in their everyday lives to make life easier. Voice control saves time and is more efficient – and you don’t even need a screen or keyboard to do everyday things.

Pioneers here are Amazon and Google – Amazon with Alexa and Google with the Google Assistant. Amazon has already sold over 100 million Alexa devices and the Google Assistant is available on over a billion devices. While many enterprises are still busy with ?mobile roofridge?, it is long at the time to argue with the topic Voice and intelligent assistants.

The development of the assistants is rapid. Amazon currently employs over 10,000 people who are involved in the development of Alexa and the Echo Devices. Amazon is still ahead of the game here – but Google has advantages when it comes to voice-based search queries. It is expected that as early as next year – 2020 – half of all search queries will be voice-based. Apple’s Siri is still a long way from competing with Amazon and Google in its own four walls. This also applies to Microsoft’s Cortana. Microsoft recently announced that there are no great ambitions to raise Cortana in a similar way.

Thanks to Alexa and the Google Assistant and associated hardware, “Smart Home” is now even smarter – everyday and recurring actions can be performed in seconds. It is foreseeable that it will not be the hardware from Google or Amazon that will dominate the market, but the wizards themselves, which are now being integrated into a number of hardware components. Many companies, such as Sonos, rely on Amazon and Google.

E-commerce is going to change – purchasing via voice and without a screen poses great challenges for companies, especially SMEs. Amazon as a first mover will always be miles ahead.

Companies should already take voice into account in their budget planning. It never hurts to gain your first experience early on. Many existing skills on the market for Amazon or actions for Google are still rudimentary and contain only simple dialogue models. Most applications are still free – but with the current development skills and actions will increase in complexity and it is only a matter of time until the first paid applications are offered. Furthermore, there will be new marketing opportunities within the skills and actions cosmos in the future. Despite many challenges, companies should act according to the motto “Give your Vision a Voice” and give the topic a visibility.

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By 2020, 30% of web browsing sessions will be done without a screen.


More than 100 million devices with Alexa on board have been sold.